The campaign to rebuild San Francisco General Hospital is well-known for many reasons, including the fact that it remains the largest municipal bond passed in California history and that it achieved this with one of the highest “yes” votes.
WMCSM worked for nearly two years to develop the ballot measure, build community consensus, and conduct a community-based campaign that included labor, business, non-profit leaders, elected officials, and medical professionals. The campaign featured nearly every component of campaign communications including: research, web, television, direct mail, and a large and engaging field operation that focused on communicating the campaign message to the universe of available voters.
WMCSM has worked on dozens of public infrastructure bonds and has directed many hospital campaigns including: Laguna Honda Hospital rebuild bond, Eden Hospital/Sutter Health affiliation, John Muir/Mt. Diablo affiliation, Adventist Health/Sierra Kings affiliation, and Doctor’s Medical Center parcel tax campaign.
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