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Yes on A -- Save General Hospital
Case Study: Hospital/Public Infrastructure Ballot Measure

Yes on Measure A, The Campaign to Rebuild San Francisco General Hospital

The campaign to rebuild San Francisco General Hospital is well-known for many reasons, including the fact that it remains the largest municipal bond passed in California history and that it achieved this with one of the highest “yes” votes.

WMCSM worked for nearly two years to develop the ballot measure, build community consensus, and conduct a community-based campaign that included labor, business, non-profit leaders, elected officials, and medical professionals. The campaign featured nearly every component of campaign communications including: research, web, television, direct mail, and a large and engaging field operation that focused on communicating the campaign message to the universe of available voters.

WMCSM has worked on dozens of public infrastructure bonds and has directed many hospital campaigns including: Laguna Honda Hospital rebuild bond, Eden Hospital/Sutter Health affiliation, John Muir/Mt. Diablo affiliation, Adventist Health/Sierra Kings affiliation, and Doctor’s Medical Center parcel tax campaign.

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Campaign highlights

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Campaign logoCampaign logo

Campaign posterCampaign poster

Chinese-language campaign mailerChinese-language campaign mailer

Campaign rally featuring Gavin NewsomCampaign rally featuring Gavin Newsom

"When Seconds Count" campaign mailer"When Seconds Count" campaign mailer

Whitehurst/Mosher Whitehurst/Mosher
660 Mission Street
Second Floor
San Francisco, CA 94105
415.615.0311
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Whitehurst/Mosher Whitehurst/Mosher
660 Mission Street
Second Floor
San Francisco, CA 94105
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415.615.0319
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Whitehurst/Mosher Whitehurst/Mosher
660 Mission Street
Second Floor
San Francisco, CA 94105
Getting here and parking
415.615.0319
Email
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