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yes on A
Case Study: Transportation Finance Ballot Measure

Yes on Measure A, Santa Barbara County’s Transportation Sales Tax

Full Description:  WMCSM managed the campaign for Santa Barbara’s self-help half-cent sales tax dedicated to transportation. The campaign received 78.6% of the vote – the first time any ballot measure had achieved over the two-thirds required vote in Santa Barbara County history. Measure A funds Santa Barbara’s transportation plan for repairing, maintaining and improving roads, and easing congestion through the expanded the use of buses, bikes, and trains. WMCSM focused on three core strategies to win:

  • An aggressive community engagement strategy of obtaining endorsements from every geographic, ideological, and community of interest of the County.
  • Communicating the campaign messages through broadcast television and radio.
  • Increasing pro-tax vote margins through voter registration and turnout operations at UCSB and within other likely pro-tax constituencies.

Santa Barbara County now has hundreds of millions of dollars in transportation funding for decades to come.

WMCSM has passed several transportation funding measures including: Measure B Alameda County, Measure J in Contra Costa County, and Regional Measure 2 in the Bay Area.

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Campaign highlights

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Campaign logoCampaign logo

"Buses, Bikes and Roads" campaign poster"Buses, Bikes and Roads" campaign poster

"Less Traffic" campaign poster"Less Traffic" campaign poster

"Repair Local Roads" campaign poster"Repair Local Roads" campaign poster

"Repair Local Roads" campaign poster"Safer Roads" campaign poster

Whitehurst/Mosher Whitehurst/Mosher
660 Mission Street
Second Floor
San Francisco, CA 94105
415.615.0311
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Whitehurst/Mosher Whitehurst/Mosher
660 Mission Street
Second Floor
San Francisco, CA 94105
Getting here and parking
415.615.0319
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Whitehurst/Mosher Whitehurst/Mosher
660 Mission Street
Second Floor
San Francisco, CA 94105
Getting here and parking
415.615.0319
Email
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