Yes on Proposition B, San Francisco City College’s Parcel Tax

In 2016, City College of San Francisco (CCSF) was going through an accreditation crisis and had two fiscal cliffs approaching within four years. Whitehurst/Mosher worked with CCSF to place a measure on the November 2016 ballot that would not only renew their expiring parcel tax, but increase it to provide much needed funding. Despite a crowded ballot and a difficult election season, the campaign was successful, winning with 80.62% of the vote.

The November 2016 ballot was one of the most crowded ballots in San Francisco history. Despite the competition for endorsements, donations and volunteers, Whitehurst/Mosher ran an effective campaign to reduce drop-off and increase support that included:

  • Fundraising
  • Polling and Campaign Strategy
  • Direct Mail and Digital Advertising
  • Grassroots Organizing and Field Outreach
  • Ballot Arguments and Communications

Renewing Proposition B ensured San Francisco City College would continue to serve tens of thousands of students of all incomes, ages and ethnicities across the city. The measure extended CCSF’s parcel tax for 15 years and raised the tax from $79 to $99.

Whitehurst/Mosher also successfully passed previous measures for CCSF in 1993 (sales tax), 2001 (bond), 2005 (bond) 2012 (parcel tax) and 2016 (parcel tax) in addition to doing several communication projects over the last decade.