• We win for you.

  • We win for you.

  • We win for you.

  • We win for you.

  • We win for you.

  • We win for you.

Only one outcome is acceptable:

Whitehurst/Mosher is a full-service campaign consultant whose tenacious approach has earned it one of the most impressive win records in the industry. We combine close, personal attention with a full range of campaign management services, including strategy, grassroots organizing, paid and earned media, broadcast media, direct mail, vote-by-mail and social media. Our combined campaign experience in state and local ballot measures, independent expenditures, issue advocacy, candidate campaigns, and labor union communications gives you the best possible chance of winning.

How We Win

The right mix of experience and passion

Whitehurst/Mosher brings a winning attitude and a winning track record to every campaign we manage, no matter the complexity. For each type of campaign we run, Whitehurst/Mosher draws upon a mix of tools, knowledge, experience and relationships to produce winning results.

See the sections below for more information about how we win and a sampling of campaigns we’ve worked on. For more detailed case studies about the campaigns we’ve run and won, click here.


We pride ourselves on the close, personal attention we provide in managing all aspects of your campaign, from strategy and communications to fundraising and field operations.


  • Mike Thompson for Congress
  • Noreen Evans for State Senate and State Assembly
  • Mark Leno for State Senate and State Assembly
  • Don Perata for State Senate
  • Jerry Brown for Oakland Mayor
  • Dennis Herrera for San Francisco City Attorney
  • George Gascón for San Francisco District Attorney
  • José Cisneros for San Francisco Treasurer
  • Linda Colfax for Superior Court Judge

Ballot Measures

From passing bond measures to defeating onerous tax measures, we offer the capabilities to run a broad range of effective, high-powered ballot measure campaigns involving public and cultural institutions, schools, hospitals, municipal taxes, transportation and land use.


  • Yes on Measure B, Alameda County (Transportation Sales Tax)
  • Yes on Regional Measure 2, Bay Area (Toll)
  • Yes on Propositions 1A, 1B, 1C, and 1D, California (Bond Measures)
  • Yes on Proposition 41, California (Bond Measure)
  • Yes on Measure J, Contra Costa County (Transportation Sales Tax)
  • Yes on WW, East Bay Regional Parks District (Bond Measure)
  • Yes on Measures T and U, Emeryville (Pixar Studios Land Use)
  • Yes on Measure N, Napa County (Land Use)
  • Yes on Measure C, Oakland (Hotel Tax)
  • Yes on Measure P, Pittsburg (Land Use)
  • Yes on Measure G, Reedley (Hospital Merger)
  • No on Measure N, Richmond (Soda Tax)
  • Yes on Measure A, San Francisco (General Hospital Bond)
  • Yes on Proposition A, San Francisco (City College Parcel Tax)
  • Yes on Proposition D, San Francisco (Library Preservation Fund Charter Amendment)
  • Yes on Proposition E, San Francisco (Business Tax Reform)
  • Yes on Measure A, Santa Barbara County (Transportation Sales Tax)
  • Yes on Measures G and E, West Contra Costa School District (Parcel Tax and Bond)

Independent Expenditures and Issue Advocacy

Our expertise and experience in managing these specialized, highly complex campaigns make Whitehurst/Mosher one of the leading Bay Area firms in executing effective independent expenditure campaigns.


  • California Democratic Party, State Assembly Races
  • Moving Forward, Richmond City Council Races
  • Service Employees International Union, Local 521
  • Service Employees International Union, Local 721
  • Service Employees International Union, Local 1021
  • Service Employees International Union – United Healthcare Workers
  • Willie L. Brown, Jr. for San Francisco Mayor
  • Jobs and Housing Coalition
  • Build Jobs PAC-BIA


We help associations and unions create winning internal and external communication strategies for their toughest fights whether it’s organizing independent expenditures, effectively communicating their message to their constituents and the media, or reaching out to members.


  • California School Employees Association
  • Contra Costa Transportation Authority
  • Corporation of Fine Arts Museums of San Francisco
  • Golden Gate Restaurant Association
  • Friends of the San Francisco Library
  • San Francisco General Hospital Foundation
  • Service Employees International Union
  • Service Employees International Union, Local 721
  • Service Employees International Union, Local 1021
  • Service Employees International Union – United Healthcare Workers
  • United Professional Firefighters of Contra Costa County
  • United Educators of San Francisco
  • United Federation of Teachers, New York
  • West Contra Costa Association of Realtors
  • West Contra Costa Unified School District

Our Work

A winning record

Whitehurst/Mosher represents a broad spectrum of clients, from politicians to political action committees, from corporations to nonprofits and from unions to trade associations. Here is a sample of some of the clients we have worked with and won for in the past. Click on them to read more about the campaign and see samples of our work.

Our Team

  • John Whitehurst


    John has one of the best “win records” in California, guiding candidates and ballot measures to victory throughout the state.    

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  • Mark Mosher

    Principal & Creative Director

    Mark has combined award-winning creative with hard-hitting political strategy to win hundreds of ballot measure and issue advocacy campaigns.

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  • Jill Nelson Golub


    Jill provides clients with a wide range of strategic communications, political and campaign expertise.    

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  • Yolanda Cheers

    Business Manager

    Yolanda has more than nine years of experience in financial and administrative consulting at various levels of government, education, non-profit and within the private sector.

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  • Morgan White

    Deputy Creative Director

    In today’s hyper-visual society, Morgan brings clients’ content to the public with professionalism and creativity.

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  • Paul Murre

    Senior Associate

    Paul Murre brings a diverse set of skills and experiences to the table that help our clients meet their goals and surpass expectations.

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  • Lisa Hanson

    Production Manager

    A native of Chicago, Lisa has extensive political and campaign experience at local, state and national levels.

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John has directed more than 200 political campaigns over the last 25 years. He has one of the best win records in California, guiding candidates and ballot measures to victory throughout the state. John has helped hospitals, schools, colleges and transportation systems secure billions of dollars in public finance measures at the ballot. He has managed successful independent expenditure campaigns for labor and business interests and led groundbreaking candidate campaigns. John has helped candidates win at every level of government, including former San Francisco Mayor Willie L. Brown, Jr., former State Senate President Pro Tem Don Perata, San Francisco City Attorney Dennis Herrera, California Governor Jerry Brown and State Senators Mark Leno and Noreen Evans. Prior to co-founding Whitehurst/Mosher, John started Whitehurst Campaigns and worked at Clinton Reilly Campaigns. His first professional political campaign was Gary Hart for President in 1984 where he learned to organize in Iowa, Pennsylvania and California. John holds a Bachelors Degree in Political Science from American University. John loves all things Italian — from traveling to Italy to enjoying Italian food and wine.
Mark is an award-winning creative director and public policy strategist with 20 years of experience as a journalist, media-relations executive, political consultant, and creative director for commercial and political media. In 2012, Mark’s work earned the firm more than 20 “Pollie Awards” from the American Association of Political Consultants for television, direct mail, and logo and sign designs. Mark has spent several years assisting labor unions such as SEIU International, SEIU 1021, SEIU 721, SEIU 521, SEIU 221, UHW, and CSEA with communication programs and elections. Mark previously worked as the principal strategist to the San Francisco business and labor communities. Prior to co-founding Whitehurst/Mosher, he was executive director of the Committee on Jobs, a coalition of CEOs of San Francisco’s largest corporations. He has directed hundreds of successful ballot measure campaigns and issue advocacy efforts. Mark served as executive director of Governor Schwarzenegger’s California Commission for Jobs and Economic Growth, which developed the state’s economic development advertising and organized the state’s five successful international trade missions. Mark lives in the Castro District of San Francisco with his wife. He has three sons, is a prolific bass player and knows where to get the spiciest food in the Bay Area.
Jill Nelson Golub provides Whitehurst/Mosher clients with a wide range of strategic communications, political and campaign expertise. Since joining the firm in 2009, Jill has successfully managed a wide variety of campaigns, including a parcel tax campaign for the West Contra Cost Healthcare District, a hospital merger campaign for the Sierra Kings District Hospital, Noreen Evans’ campaign for State Senate, and simultaneous bond and parcel tax measures for the West Contra Costa Unified School District. Jill’s diverse background includes work in local government, electoral politics, policy research, strategic communications, new media and community organizing. Jill relocated to San Francisco from New York, where she gained extensive experience as a political strategist and senior government aide. She served as chief of staff for New York City Council Member David Yassky, as political director for Yassky’s campaign for New York City Comptroller, and as director of external affairs for Manhattan Borough President Scott M. Stringer. Jill has a degree in Political Science from Emory University in Atlanta, GA and lives in Oakland with her family. Jill spends as much time as possible camping, hiking, and enjoying the outdoors.
Yolanda has a decade of experience in financial and administrative consulting at various levels of the government, education, nonprofit and private sectors. She is a fiscal and grants executive with a proven track record managing processes, procedures and staff. In her previous position, as the deputy director for the DC State Commission for National and Community Service in the Executive Office of the Mayor of Washington, DC, she was responsible for a broad range of programmatic, financial oversight and management duties. Some of her successes over the past seven years include the negotiation of competitive contracts to reduce expenses by as much as $400K, reducing cash outlay by $1.25 million, achieving post-merger synergies of $3 million to $4 million annually and increasing the annual operating budget from $10 million to $15 million. She also has exceptional skills in strategic planning, budget forecasting and expenditures. Yolanda is an avid Archie comic enthusiast.
Morgan has more than a decade of experience in media production. In today’s hyper-visual society he brings clients’ content to the public with professionalism and creativity. He is excited to combine his two passions: politics and media. Morgan worked as a staffer on back-to-back mayoral campaigns before he moved to Los Angeles to focus on film. He returned to the Bay Area after three years as a director of photography. In addition to cinematography he has experience in graphic design, social media and photography. Morgan finds an effective way to distill the message and communicate it to the target audience. He cuts through the chatter for his diverse client base with high quality production. Morgan is a graduate of the University of California at Santa Cruz. He currently lives in Albany with his four-legged companion, Patience.
Paul Murre brings a diverse set of skills and experiences to the table that help our clients meet their goals and surpass expectations. His background in opposition research, operations, and grassroots organizing make him a crucial asset to projects of all types. Prior to joining Whitehurst/Mosher, Paul worked as a research analyst at Oakland-based VR Research. In that capacity, Paul led opposition research efforts on behalf of dozens of campaigns, labor unions, and Fortune 500 companies across the nation. Previously, Paul oversaw operations on Joanna Rees’s campaign for San Francisco mayor, which included the management of a 100-staff member payroll and $1 million budget. During the 2010 election cycle, Paul was the Director of Students for Gavin Newsom, bringing statewide campus organizing to Gavin Newsom’s successful campaign for Lieutenant Governor. Paul is a graduate of San Francisco State University, where he majored in political science. While at SFSU, he was President of the California College Democrats and served as the National Secretary of the College Democrats of America.
Lisa channels her experience running her own East Bay political consulting firm into her work managing the complex process of producing award-winning direct mail campaigns, collateral materials and digital advertising in a fast-paced, deadline-driven environment.  Lisa has been with the firm since the beginning and has shepherded many hundreds of client projects through the creative process, ensuring timely, cost-efficient and accurate delivery of campaign objectives. A native of Chicago, Lisa’s background includes working on local, state and national campaigns around the country before settling in Northern California.  Prior to joining Whitehurst/Mosher, she managed a number of successful state Assembly races and local ballot measures. Lisa attended Indiana University in Bloomington, IN and lives in Oakland with her teenage daughter.  Lisa fills her free time volunteering at her daughter’s schools, fostering formerly feral cats, hiking in the East Bay hills, cooking delicious food, coaxing an assortment of fruits and vegetables out of her garden, and reading far too many books.

We Win For You.

Contact us

How can we help you?

Whitehurst/Mosher is ready to talk with you

about your campaign and the capabilities we offer

to deliver a winning result.

Contact our team at info@whitehurstmosher.com
or email any member individually by using

their first name plus last initial at 
whitehurstmosher dot com.

312 Clay St, Suite 300
Oakland, CA 94607
Phone: 415.615.0311
E-mail: info@whitehurstmosher.com

660 Mission St.
Second Floor
San Francisco, CA 94105
Phone: 415.615.0311
E-mail: info@whitehurstmosher.com